Case studies
Problems understood.
Ideas put to work.
First-hand examples of product thinking, community storytelling and practical digital marketing across projects I know closely.
Solo‑Shield
The challenge
Using a SumUp Solo card reader in a busy visitor environment highlighted a practical need for better everyday protection without blocking charging, controls or customer use.
The approach
That observation was developed into Solo‑Shield: a purpose-designed protective case for SumUp Solo and Solo Lite terminals, supported by clear product positioning and digital promotion for small-business audiences.
The value
A real operational problem became a focused product proposition for cafés, retailers, market traders, exhibitions, pop-ups and museums.
Visit Solo‑ShieldIpswich Stamp Museum
The challenge
A specialist museum needs to make an unfamiliar subject feel relevant and inviting to families, local visitors, schools and collectors.
The approach
Digital promotion focuses on the human stories behind British stamps, the Penny Black, postal history and accessible visitor experiences such as the Ipswich Stamp Wall treasure hunt.
The value
The marketing turns a specialist collection into approachable stories and reasons to visit, while supporting awareness of the museum in Ipswich and across Suffolk.
Explore the museumSP Digital Consultants
The challenge
Small businesses often know they need to promote themselves but lack the time, structure or clear message needed to do it consistently.
The approach
Support combines practical campaign ideas, social content, search-friendly messaging and commercially focused next steps suited to each business rather than a generic template.
The value
Businesses receive clearer messaging and usable marketing material designed to help them build recognition, trust and new opportunities.
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